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Menstrual Movement

What is the Menstrual Movement?

February 8, 2023

From its origins and history to its mission and current status, here’s everything you need to know about the #MenstrualMovement!

Defining the Menstrual Movement

The Global Glossary for the Menstrual Movement defines the term as “a social, political, environmental and cultural movement that seeks to advance menstrual health, break the period stigma and ensure that women, girls and those who menstruate can fully and equally participate in society.”

The Start of the Menstrual Movement

The menstrual movement took hold in the US in the 1970s with books like Angela Phillips’ “Our Bodies, Ourselves,” along with feminist figures like Judy Blume and Gloria Steinem bringing the topic to the forefront of pop culture

The menstrual movement has been evolved by a wide variety of organizations and women’s health activists at all levels, ranging from local to international efforts.

Menstrual Equity Within the Menstrual Movement

Rooted in the menstrual movement is the importance of menstrual equity

But what does menstrual equity even mean? The glossary refers to the term as “the affordability, accessibility and safety of menstrual products for all people—including laws and policies—that acknowledge and consider menstruation.”

Coined by writer and menstrual movement activist Jennifer Weiss-Wolf, this supports policy efforts aimed at ending discriminatory tampon and menstrual-related taxes.

Breaking the Stigma

The more we talk about menstruation, the less shocking or taboo it becomes!

Menstrual Hygiene Day

The observation of Menstrual Hygiene Day is one of the many ways we can continue breaking down barriers within the menstrual movement. 

Celebrated around the world on May 28, MH Day was created to draw attention to period poverty and tackle the stigma associated with periods. It’s also an opportunity to highlight the importance of every menstruator having access to safe, sanitary and hygienic products and spaces while on their period. 

It’s hard to believe that there are still loads of people who think periods are “gross.” But having open conversations can help shed the stigma, normalize periods and advance the menstrual movement. 

Join the Menstrual Movement and advocate at your school or workplace!

Stay in the flow — we’ll send you period positivity + timely updates on the menstrual movement.

claire coder,founder + ceo

claire coder,
founder + ceo

Hi! I’m Claire. I founded Aunt Flow after getting my period in public without the supplies needed.

At 18 years old, I dedicated my life to developing a solution to ensure businesses and schools could sustainably provide quality period products, for free, in bathrooms. Our products are made with organic cotton and we are constantly working to reduce our environmental impact! Since 2021, we've donated over 5 MILLION period products to menstruators in need. I call this people helping people. PERIOD.®

EN / FR