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It’s Time to Take Control of Your Heavy Period

February 13, 2024

Did you know around 47% of women aged 18-55 in the UK experience heavy menstrual
bleeding (HMB) symptoms? If you didn’t, you’re not alone.

62% of these people do not realize that heavy menstrual bleeding (less commonly known as
menorrhagia) is a diagnosable medical condition. Despite this equating to more than 1 in 4 people suffering from HMB, many still find conversations surrounding periods uncomfortable. In fact, just under a third of adults in the UK agree with this.

Understanding the Signs of Heavy Periods

What classifies as a heavy period? Symptoms vary from person to person and therefore can
be difficult to define as there is no one-size-fits-all answer. What is important, however, is
that if your period affects your daily life, it is a problem!

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To help identify whether you are suffering from HMB, you can consider whether you are
experiencing any of the key symptoms:

  • Heavy periods usually last longer than 7 days.
  • They reoccur more often than every 21 days.
  • Period products must be replaced more frequently than every four hours.

Has Your Period Changed?

Despite HMB not being recognized as a life-threatening condition, it can have a severe and
dramatic impact on your life. The physical manifestations of HMB can include fatigue and
anemia caused by iron deficiency, reduced immunity, and severe pain, while the
psychological impacts can include depression, anxiety, and lack of confidence.

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It’s Time to Take Control

62% of women don’t realize that having a heavy period is a medical condition and nearly half of
the women (42%) suffering from HMB have not yet visited their GP for help and advice.

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Visit Be Bloody Confident to access free resources such as a digital
toolkit that includes an eye-opening period questionnaire, a period
diary, an insightful treatment table, facts, tips, and an amazing online
community.

Be Bloody Confident and take control of your abnormal or heavy periods!

  • Wear White Again Logo

    Wear White Again provides information for the 1 in 5 women in the UK who suffer with heavy periods (menorrhagia). It is an awareness campaign, brought to you by Hologic, that aims to help women recognize and understand that heavy periods are a common medical condition and one that they should be discussing with their GP.

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Learn More About Aunt Flow
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Our Story

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Advocate at Your School

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Advocate at Your Business

Stay in the flow — we’ll send you period positivity + timely updates on the menstrual movement.

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claire coder,
founder + ceo

Hi! I’m Claire. I founded Aunt Flow after getting my period in public without the supplies needed.

At 18 years old, I dedicated my life to developing a solution to ensure businesses and schools could sustainably provide quality period products, for free, in bathrooms. Our products are made with organic cotton and we are constantly working to reduce our environmental impact! Since 2021, we've donated MILLIONS of period products to menstruators in need. I call this people helping people. PERIOD.®

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