Phoenix Mercury Case Study

Phoenix Mercury Becomes the First WNBA Team to Partner with Aunt Flow

Menstrautors attending events at the Footprint Center will no longer have to search for a quarter to get a tampon. The three-time WNBA Champion Phoenix Mercury partnered with Aunt Flow® on their mission to change the world one cycle at a time by stocking public restrooms in the arena with free 100% organic cotton period products. The Phoenix Mercury are the first WNBA team to partner with Aunt Flow.

The X’s and O’s of Free Period Products

Aunt Flow free-vend dispensers are installed throughout the arena in 22 bathrooms, including female, family and gender-neutral restrooms, the Mercury locker room, and employee restrooms. The dispensers are stocked with Aunt Flow’s 100% organic cotton tampons and pads free from dyes, chemicals, synthetics and other weird stuff. All dispensers were installed ahead of the Phoenix Mercury’s 2022 season-opener on May 6 and will be available to guests at all year-round Footprint Center events

“This partnership is meaningful to us on so many levels. We are proud to take steps to center women in our fan experience, provide them resources and be part of a conversation to help destigmatize periods. On top of that, it’s incredibly gratifying to join forces with a brand that is woman-owned and woman-led and working every day to change the world for the better.”

– Vince Kozar, President of the Phoenix Mercury.

In addition to providing Footprint Center guests access to free period products, for every ten tampons or pads sold, Aunt Flow will donate one product to a menstruator in need. More than 2,000 period products will be donated due to the Phoenix Mercury partnership.

Aunt Flow dispenser in a FootPrint Center bathroom

Aunt Flow is committed to ensuring everyone has access to period products. In 2016, Claire Coder founded the Columbus, Ohio-based company at 18 years old after getting her period in public without any period products available. Today, we lead the menstrual movement with 100% organic cotton period products and an innovative, patented free-vend period product dispenser stocked in the bathrooms of partners like Apple, Google, Princeton University and Netflix.

Period Equity Gets A Deeper Bench

In the past few years, the period equity movement has grown drastically. In 2021 alone, Aunt Flow added 300 new customers, supplied more than 3,000 bathroom dispensers, stocked bathrooms with 5.8 million period products, and donated over 1.6 million period products for menstruators in need.

The sports industry has a growing movement to provide free period products for all. Along with the Mercury, we currently partner with numerous other sports teams, including the Columbus Crew SC and San Jose Earthquakes.

“Public facilities regularly provide free toilet paper, so why aren’t tampons and pads free?” said Aunt Flow Chief Estrogen Officer (CEO) Claire Coder. “The Mercury’s commitment to ensuring free period products for all fans, players, and employees is a giant step in guaranteeing period equality for all menstruators. No one should have to search for a tampon or pad in public. It’s a necessity. Period.”

We are beyond excited to welcome the Phoenix Mercury to the menstrual movement and can’t wait to see the menstruators they impact this season and beyond! If you’d like more information on how to stock your stadium, arena, or event center, click HERE to begin!

Stay in the flow — we’ll send you period positivity + timely updates on the menstrual movement.

claire coder,founder + ceo

claire coder,
founder + ceo

Hi! I’m Claire. I founded Aunt Flow after getting my period in public without the supplies needed.

Founded in 2016, Aunt Flow is a certified WBENC women-owned company based in Columbus, Ohio. At 18 years old, I dedicated my life to developing a solution to ensure businesses and schools could sustainably provide quality period products, for free, in bathrooms. Our products are made with organic cotton (no weird stuff) and we are constantly working to reduce our environmental impact! For every 10 tampons and pads we sell, we donate 1 to a menstruator in need. I call this people helping people. PERIOD.®