Consumers asked & we answered!
This summer, we officially launched 36-count boxes of tampons and pads for sale online at goauntflow.com and on Amazon.
Menstruators can now stock their homes with Aunt Flow’s well-loved pads and tampons. Adored for a reason, these period products are made from OCS-certified organic cotton and packaged in biodegradable wrappers. Aunt Flow tampons are plastic and BPA-free, and the pads are uncommonly soft and thin, making the age-old sacrifice of absorbency over comfort a never-again issue.
In the past few years, there’s been increasing awareness of the environmental impact of menstrual products that are packaged in plastic and made with synthetic ingredients. Consumers are not only embracing more sustainable and chemical-free products made from degradable materials and organic cotton—they are demanding them. Our products aim to reduce the huge plastic waste burden tampons place on the environment without sacrificing comfort.
Claire Coder, founder and Chief Estrogen Officer of Aunt Flow
The consumer launch was piloted on goauntflow.com and Amazon in May and generated reviews like these:
Best Pads Ever “I stumbled across Aunt Flow pads at O’Hare Airport after vacation. My daughters and I loved them so much, I had to find them. We won’t be going back to our old brand. These are amazing.” Aixa, verified goauntflow.com buyer ★★★★★
Excellent Product “My daughter found your product in a public restroom during her first period. During her first wearing, she declared them far superior to the Always pads I had provided her, so we ordered our own box. Thanks for making comfortable pads that helped ease her transition to this phase of her life. What an important cause it is to offer this comfort and convenience to all women, regardless of their economic circumstance.” Deborah, verified goauntflow.com buyer ★★★★★
For years, people have asked how they can get the comfort and quality of Aunt Flow at home, and we heard them. We know individuals want to support our mission too, and now their period product purchases can have a direct impact, helping to ensure others have access to period supplies and menstrual health education through our impact program.
Sarah Howard, Vice President of Marketing at Aunt Flow
Aunt Flow, now backed by investors like Sophia Bush and Aly Raisman, was founded by Claire Coder when she was just 18 years old as a reaction to her experience of getting her period unexpectedly in public without the supplies she needed.
According to a study by Free the Tampon, 86% of menstruators have experienced starting their periods in public without the supplies they need. It became Coder’s mission to develop a solution to ensure organizations can sustainably provide quality period products for free in public bathrooms—no different than toilet paper or paper towels.
With this new launch, Aunt Flow provides quality period care for all bathrooms, whether at home or away!
We know that girls, women, and menstruators have come to count on Aunt Flow—our database of subscribers and the reviews our products are generating support that as fact. And the reviews are bigger than simply comfort and quality. The reviews tell us we are a trusted part of monthly menstruation cycles across the country.
Sarah Howard, Vice President of Marketing at Aunt Flow
