So, you’ve launched your Aunt Flow period program—CONGRATS! 🎉 You’ve taken a big step toward creating a more inclusive, equitable space where no one has to stress about not having a period product when they need one. But here’s the thing: the impact of your program depends on how well people actually know about it.
Promotion is key to ensuring that your Aunt Flow dispensers don’t just sit quietly in restrooms, but actually get used to support your community. Ready to spread the word? Let’s dive into our tips for promoting your Aunt Flow period program!
Start With Awareness: Announce Your Program Loud & Proud
When your Aunt Flow dispensers are implemented, let everyone know! Make sure your community is aware that free, organic cotton pads and tampons are now accessible.
Craft an Email Announcement
Send an email announcement to students, employees or visitors! Here’s an example email message you can share with your community to announce your new Aunt Flow period program:
- “We are so excited to announce that we have partnered with Aunt Flow, a woman-owned company, to provide free high-quality period products at [your organization]. We care about your experience as a [staff member/student/customer/patron] when you are in our building/s, and providing freely-accessible period care is one way we can ensure you have what you need, when you need it.”
Utilize Signage
Signage is a great way to educate end-users and can help ensure the success of your period program. We’ve got you covered with free digital downloadable signage options that you can print and place in the bathrooms stocked with Aunt Flow:
- Do Not Flush Sign – English
- Do Not Flush Sign – Spanish
- Educational Bathroom Sign – English
- Mirror Cling Signage
If you’d prefer to add your logo, take a peek at our easy-peasy customizable signs:
Pro tip: Always include where your Aunt Flow dispensers can be found—restroom locations, building names or even QR codes linking to maps.
Make Social Media Your Friend
Whether you’re promoting on Instagram, LinkedIn, TikTok or Facebook, social media is a powerful way to build visibility for your program.
Share social media posts across relevant channels to spread the good news that you have officially joined the Menstrual Movement as an Aunt Flow customer! Don’t forget to tag us @GoAuntFlow in your posts. 🥰
Plus, you can send your favorite photos to sami@goauntflow.com, and we’ll spotlight your period program across our accounts!
Social promotion ideas
- Post photos or videos of your dispensers being installed.
- Share testimonials or quotes from people who’ve used the products.
- Create a fun campaign inviting folks to snap a pic (or selfie!) near a dispenser and tag your organization.
No photos? No problem! Choose your fave graphic from our period program rollout social files to post and spread lots of period positivity.
Example Social Captions
- “If toilet paper is offered for free, why aren’t tampons and pads? We are excited to announce our partnership with @GoAuntFlow! Together, we are dedicated to increasing access to period products at [your organization].”
- “In partnership with Aunt Flow, [your organization] supports menstrual equity and is proud to offer freely accessible period products.”
- “We are excited to announce that [your organization] has joined the menstrual movement! In partnership with @GoAuntFlow, [your organization] is committed to providing free period products.”
Host an Event
Events are a fantastic way to not only promote your period program but also normalize conversations about menstruation.
- ✂️ Ribbon Cutting Ceremony: Unveil your Aunt Flow dispenser with a fun ribbon cutting ceremony and plenty of photo-ops!
- 🎉 Period Party: Host your very own Period Party to foster community engagement and celebrate your organization’s period program launch. Gather employees and community volunteers to pack period kits for distribution to a local non-profit supporting menstruators in need.
- 📲 Social Media Kickoff: Share the launch on your company’s social media with a universal hashtag and encourage employees and community members to engage. Gather employees for a mini photoshoot and use the photos you capture for your social media posts!
- 🔴 Pop-Up Booth: Set up a table in a common area with Aunt Flow products, educational materials and swag to raise awareness about the program.
Measure and Share Your Impact
People love to see that programs like this make a difference, and sharing your wins helps build long-term support.
Ideas for impact storytelling:
- Track usage stats (e.g. “Over 1,000 products provided in our first semester!”).
- Collect and share anonymous feedback or testimonials.
- Highlight the program’s success in reports, newsletters and social media updates.
Let’s Flow Forward Together
Promoting your Aunt Flow period program ensures that no one is caught without a pad or tampon when they need one most. By spreading the word, you’re helping to create a more supportive community—so keep the momentum going!
