On September 24, HubSpot teamed up with Aunt Flow to host a Period Party benefiting Dignity Matters, a nonprofit dedicated to providing menstrual care and hygiene essentials to those in need in Massachusetts. The event brought together HubSpot employees and Dignity Matters volunteers to assemble period kits and raise awareness around menstrual equity.
Period poverty remains a serious issue: 1 in 4 teens in the U.S. have struggled to afford period products (State of the Period 2025). Because period care is needed every month and is not covered by WIC or SNAP, many people go without the products they need. At Aunt Flow, we partner with hundreds of nonprofits working to end period poverty—and events like this help make that mission possible.
The Partners Behind the Party
HubSpot
HubSpot is a complete customer platform that helps millions of businesses grow around the world. Founded in 2006, the company now has 15 global offices, 8,700+ employees and 268,000+ customers.
Aunt Flow
Founded by Claire Coder in 2016, Aunt Flow is on a mission to ensure every person has access to products. Aunt Flow is the most efficient solution to provide quality period products for free to employees, students and guests. Thousands of organizations have joined the menstrual movement with Aunt Flow, providing free-vend dispensers stocked with tampons and pads made from organic cotton in 70k+ bathrooms with locations like nationwide K-12 schools, Princeton University, Google, Netflix and more. Since 2021, we have donated over 7 million period products to menstruators in need. We call this people helping people. PERIOD.®
Dignity Matters
Dignity Matters is a Massachusetts-based non-profit organization that provides free menstrual care and undergarments to children and families in need across Massachusetts. The need is significant as 2 million people in Massachusetts experience hygiene insecurity. In 2024 alone, Dignity Matters distributed 3.8 million products, serving 17,000 individuals monthly in partnership with 170 Massachusetts-based nonprofits.
Through partnerships like this one with HubSpot and Aunt Flow, Dignity Matters aims to distribute 4 million products in 2025, continuing the fight to end period poverty.
The Event
The HubSpot Period Party brought employees together for a hands-on, impactful volunteer experience. Participants assembled period kits, learned about menstrual equity and helped support families in need across Massachusetts.
Over 60 HubSpot employees joined in to assemble 1,000 period kits (500 pad kits and 500 tampon kits), totaling 20,000 period products donated. Employees participated, sparking conversations about menstrual care and breaking down taboos.
Loved seeing some of my male colleagues encounter a tampon for the first time. Huge steps in combating menstrual taboo in the workplace. If you’re looking for an impactful in-person activity – 10/10 recommend.
Product Manager, HubSpot
Measurable Impact
The event made a meaningful difference for both the community and the employees involved:
- 1,000 period kits assembled (500 pad kits + 500 tampon kits)
- 20,000 period products donated (10,000 pads / 10,000 tampons)
- Supported 17,000 individuals monthly through Dignity Matters’ ongoing programs
Why It Matters: Empowering Employees, Supporting the Community
Corporate social responsibility initiatives like the HubSpot Period Party strengthen team culture while driving measurable social impact. When companies make menstrual equity part of their giving and engagement efforts, employees are empowered to learn, give, and make a difference—while communities gain access to critical period care.
The movement toward workplace menstrual equity is growing, and events like this showcase how partnerships between companies, nonprofits, and organizations like Aunt Flow can create meaningful change.
