Sr Growth Marketing Associate
$75,000 — $90,000 ANNUALLY
Location:
Anywhere in the US (Ideally Columbus, Ohio)
About Aunt Flow:
Aunt Flow is the first full solution to help businesses and schools stock their bathrooms
with freely accessible tampons and pads. Our free-vend, wall-mounted dispenser allows companies to provide our organic cotton period products at no charge to their employees, students, and guests.
Our clients love working with us because:
- We provide high quality period products
- We have a strong brand voice in the #menstrualmovement
- We are woman-owned
- We are committed to sustainability
About the Role:
Aunt Flow is looking for a talented Growth Marketer to take the lead on expanding upon our current growth marketing strategies. Your day-to-day can range from implementing customer expansion marketing campaigns to overseeing e-commerce optimization projects. Your primary duties include:
- Drive e-commerce and website traffic with organic and paid tactics
- Run experiments across the funnel to improve engagement
- Oversee lead gen activities for trade shows and conferences
- Write attention-worthy emails and content that get tons of opens and conversions
- Analyze campaign performance and optimize for conversion rate and leads
- Work cross-department to collaborate on exciting, new initiatives and campaigns
The ideal candidate will have prior experience and/or interest in a wide range of marketing functions with deep experience in digital growth channels, particularly in e-commerce.
The Sr Growth Marketing Associate role is perfect for someone looking to flex their creative brain and execute data-driven marketing strategies to optimize demand generation!
Who You Are:
- You have experience with B2C and B2B marketing tactics
- You have a creative mind
- You have superb written and verbal communication skills
- You are a critical thinker with strong problem-solving proficiencies
- You are excited about trying new things
- You enjoy being an architect of experiments
- You are savvy at tracking results and following the data
- You have solid organizational skills and are detail-oriented
- You have a knack for event marketing and are solutions-oriented
- You are a team player
- You are agile and ready to hustle
- You are constantly striving to improve and develop
- You are a HubSpot Data diva
- You are a Shopify pro
EXPERIENCE:
- Three to five years of experience in growth marketing/sales
- Bachelor's degree in marketing/communications or related field of study preferred
- Marketing agency experience preferred
- Solid knowledge of website analytics tools such as Google Analytics
- Proficient in Shopify, Amazon, and WordPress
- Proficient in HubSpot marketing tools (email marketing, sequences, landing pages, etc)
- Proficient in Google Products (Slides, Documents, Sheets, etc)
- Adobe Suite, Trello, and Canva experience are a plus
- Experience in a startup environment
RESPONSIBILITIES:
- Assist in developing and implementing the company’s growth marketing tactics across the funnel: Awareness, Acquisition, Activation, Revenue, Retention, and Referral
- Develop, implement, track, and optimize digital campaigns across multiple platforms
- Collaborate with the Marketing, Sales, and Operations teams to create, manage and experiment with exciting, new user acquisition campaigns
- Support management and optimization of SEM campaigns on Google and Microsoft
- Collaborate with our Sr Brand and Communications Associate and Designer to drive social traffic and content-related goals
- Explore, recommend, and test new channels to communicate with new and existing customers
- Create pre and post-event marketing campaigns to help increase ROI from conferences.
- Analyze data to monitor performance and uncover areas for improvement
- Develop dashboards in HubSpot and support data hygiene projects
- Help to grow our email marketing strategy by planning and optimizing email campaigns in HubSpot
- Take the lead on managing marketing efforts for our Shopify store by growing our B2B business and B2C channels online
WHAT WE OFFER:
- Health, dental, and vision benefits
- Employee assistance program
- Free Aunt Flow product
- Generous paid vacation, sick, and parental leave
- Competitive pay
- Remote work with annual team onsite
- Home office equipment and stipend
- Donation program
- Training opportunities
- Values-driven organization
Salary Range:
$75-90K
Learn More About Aunt Flow
Our Hiring Ethos
We are always looking to grow our team with people from unique backgrounds, identities, and experiences. If you are driven by making the world better for people with periods and ready to get your hands dirty, please consider joining our team.
We understand that any recruitment process is a two-way street so we look forward to getting to know you while also making sure you get to know us. We pride ourselves on running an efficient and transparent process and are always available to answer any questions you may have.
claire coder,
founder + ceo
Hi! I’m Claire. I founded Aunt Flow after getting my period in public without the supplies needed.
Founded in 2016, Aunt Flow is a certified WBENC women-owned company based in Columbus, Ohio. At 18 years old, I dedicated my life to developing a solution to ensure businesses and schools could sustainably provide quality period products, for free, in bathrooms. Our products are made with organic cotton (no weird stuff) and we are constantly working to reduce our environmental impact! For every 10 tampons and pads we sell, we donate 1 to a menstruator in need. I call this people helping people. PERIOD.®